Email: Jayme@saltandshea.com
I'm Jayme, the creator behind Salt & Shea. What started as a handmade apothecary business has grown into a lifestyle brand centered around the things I genuinely enjoy sharing: homesteading, gardening, scratch cooking, low-tox living, wellness, and the everyday moments in between.
My content comes from the things I'm already doing. I'm in the garden, tending to chickens, making something from scratch in the kitchen, trying a new product, or sharing something that's become part of our everyday routine.
I believe the best brand partnerships don't feel like advertisements dropped into someone's feed. They feel like a natural introduction to something worth knowing about.
That's the kind of content I love creating.
I bring more than a product placement to a partnership. I bring an established lifestyle audience, hands-on product experience, and an understanding of how to create content that feels both relatable and intentional.
An established community: An engaged Instagram audience with over 36K, along with a growing presence across Pinterest and other social platforms.
Lifestyle-driven content: Products are incorporated into real routines and everyday experiences rather than staged around a single promotional moment.
A hands-on approach: I enjoy testing, using, and getting familiar with products before recommending them. I want to share things I genuinely believe in having in my home or routine.
Content that feels natural: My style combines lifestyle imagery, short-form video, voiceovers, storytelling, and a little humor.
A long-term perspective: I'm interested in building relationships with brands I can continue to use, talk about, and introduce to my audience over time.
Introduce your brand to my established audience through organic, lifestyle-focused content on Instagram and other social platforms.
Potential deliverables include:
Sponsored Instagram Reels
Instagram Stories and product features
Lifestyle photography and product showcases
Product demonstrations and everyday-use content
Ongoing brand ambassadorships
Looking for authentic content to use on your own social channels, website, or advertising campaigns? I also create original user-generated content for brands.
This can include:
Short-form vertical videos
Product demonstrations and tutorials
Lifestyle and routine-based footage
Voiceover storytelling
Product photography
Creative concepts for paid social advertising
UGC projects can be created independently of an influencer post, with usage rights and licensing discussed according to the project.
My website, Salt & Shea, is another place to introduce products through useful, experience-based content.
I offer:
Dedicated blog features
Product reviews and demonstrations
Recipe and lifestyle integrations
Affiliate and editorial features where appropriate
These features are designed to give readers more context than a quick social post, with room to share how a product works, where it fits into everyday life, and why it may be worth considering.
I gravitate toward products that have a genuine place in the lifestyle I share. That includes:
Homesteading, gardening, and outdoor living
Kitchen tools, cookware, and scratch cooking
Home, organization, and everyday essentials
Low-tox personal care and household products
Wellness, skincare, and haircare
Family lifestyle and practical everyday products
I'm always open to discovering brands that align with these interests, even if they don't fit neatly into one category.
I value thoughtful partnerships, clear communication, and creative work that benefits both the brand and the audience. Whether you have a specific campaign in mind or are interested in developing an ongoing relationship, I'd love to hear from you.
For collaboration inquiries, project details, and availability, reach out using the contact information below.
Have a project in mind?
I look forward to hearing from you!
With Love, Jayme